With 60,000 sq. m. of advertisement space in major Highways island wide, the Road Development Authority offers opportunities to advertise on Roundabouts, Center islands, and Splitter islands on Baseline Road, Galle Road, Parliament Drive, and Colombo-Putlam Road as the first phase of its sponsorship scheme. These advertisements spaces are located at busy, high profile sites and your company logo will be visible 24 hours a day, 365 days of the year. This affords excellent opportunities for large or small businesses/organizations to advertise 365 days a year at very affordable rates. Additionally, this sponsorship scheme allows respective sponsors to maintain the green environment of the sponsored area with appropriate plant designs, as a socially and environmentally responsible business promotion medium.
Interested parties are expected to contact the RDA for specific information on available locations, pricing mechanism and the method of selection.
Maintenance of Roundabouts, Traffic Islands, Center Medians & Foot Walks
1. Interested parties can come to an agreement with RDA for maintaining Roundabouts, Traffic Islands, Centre Medians, and Foot Walks on National Highways.
2. Landscaping of the Roundabouts, Traffic Islands, or Center Medians can be allowed. However, any such landscaping should not obscure the visibility of the motorists.
3. All such areas need to be maintained in a beautiful manner.
4. The party who intends to maintain the Roundabout, Traffic Island, or Center Median should get the landscaping plan approved by the RDA.
5. Only an appropriate number of boards of size 500x1000 mm will be allowed to be displayed, carrying a message or advertisement from the party who maintains the roundabout or the landscaping area.
6. The approved height of flower bushes in the Roundabout or Center Median is 1 meter. It should not exceed 1 meter from the level of the carriageway.
7. A 250 mm area from the edge of the Center Median should be reserved with a concrete layer, and its surface should be smooth.
8. As stated in clause (7), the 250 mm concrete layer should not be covered by the branches or leaves of the flower bushes.
What benefits will roundabout sponsorship bring to your business
1. Increase awareness of your company name, highlighting your presence in the local community.
2. Act as an excellent directional tool, either by including details of your address or acting as your own personalized landmark when directing people to your business.
3. Drive people to your website to find out further details, by including your website address on your signage.
4. Increase your image by supporting a scheme that is improving the local environment.
5. Additional PR opportunities exist with local media.
6. Highly attractive rates in relation to other media.
7. Prices vary depending upon the location of the roundabout.
8. Discounts may be considered if a company is interested in an area larger than 500 sqm.
Rates applied for Maintenance of the Roundabouts, Centre Medians, and Splitter Islands
In addition to this, a refundable deposit, VAT, and NBT are to be paid.
For Further Details - Contact:
Director,
Property Management & Revenue Division (PM & R)
Road Development Authority
Tel: +94 11 2865843
Fax: +94 11 2862445